Popsicle to Get New Design After 50 Years

The two-stick Popsicle won’t be in supermarkets much longer, its maker said today. Popsicle Industries said marketing studies showed mothers didn’t like the two-stick Popsicle because it was too big for their children to handle and too messy.

The company created the two-stick treat more than 50 years ago so that two friends could split it. It will introduce a smaller one-stick Popsicle in freezer cases this spring.