Englander Group Selling Some of Its Ad Accounts

Citing the lack of personal attention he can give to his clients, Harvey Englander, founder and owner of The Englander Group in Newport Beach, is selling off what he called the firm’s “marginally profitable or losing” advertising accounts. The restructuring----which will reduce the number of employees of the public relations firm from nine to five and involves relocating to smaller office space----will lower the company’s monthly overhead from $45,000 to between $15,000 and $20,000, Englander said. It will also return the firm’s primary focus to managing political campaigns and providing consulting on governmental relations. The move will have no bearing on the company’s profitability, Englander said.

Although revenues from advertising clients accounted for 60% of the firm’s $2.5 million in revenues during its most recent fiscal year, Englander said contracts signed to run campaigns for political candidates this election year make up the loss in advertising revenue. The firm, which will retain several of its local advertising clients, showed net profits of $70,000 in its 1985 fiscal year ending March 31, Englander said.