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The World

U.S. ambassadors spend too much time on “traditional diplomacy behind closed doors” and too little on efforts to sell U.S. policies to the ordinary people of foreign nations, a presidential commission said. In an annual study overseeing the work of the U.S. Information Agency, the panel said that “it’s as important for an ambassador to know how to conduct a television interview as it is how to write a fitness report or an embassy budget. In some respects, the ambassador has to be a campaign manager for the United States.”


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