Seagren Misses the Challenge : Former Olympic Champion Would Like to Face Bubka

Bob Seagren, gold-medal winner in the pole vault in the 1968 Olympic Games and a silver medalist in 1972, grimaced and gently massaged his back as he recalled his final vault.

“The last time I jumped was for a commercial for the United Bank of Denver about 10 years ago,” Seagren said. “I didn’t know if I was going to get over the bar at all, but I cleared 16 feet five times.

“But when I woke up the next morning, I felt like I was beat up in an alley somewhere. My back hurt. My rib cage hurt. I could barely walk. I couldn’t believe how sore I was.”

Still, the former Pomona High and USC standout, who set six world records from 1966 to 1972, would like to be vaulting today.

“I wish I was in my prime now,” said Seagren, who retired in 1976, after a four-year stint in the professional International Track Assn. “I always enjoyed competing against the best, and Sergei Bubka is the best. He’s in a class by himself.”

Bubka of the Soviet Union has broken the world record six times in the last two years, most recently vaulting 19 feet, 8 1/2 inches at the Goodwill Games in Moscow. He has added 6 inches to the world mark he set in 1984.

To put that feat in some perspective, when Seagren broke his own world record of 18-4 with a vault of 18-5 3/4 at the 1972 Olympic trials in Eugene, Ore., it was nine years before Thierry Vigneron of France broke the 19-foot barrier.

“He could break 20 feet anytime he wants,” Seagren said of Bubka. “But every time he breaks the record, he gets perks, so he’s smart doing it a little at a time.”

In Seagren’s day, 20 feet was perceived as an unattainable goal, even with state-of-the art equipment such as his Cata-Pole 550, better known as the “green pole,” which he used at the U. S. Trials.

That pole subsequently was banned at the Games, probably costing Seagren a second gold medal as East Germany’s Wolfgang Nordwig won the event with a vault of 18 feet, 1/2 inch.

But Seagren said that a new technique, not new equipment, is the key to Bubka’s new heights.

“These guys today are gripping the pole two feet higher than I did,” he said. “That was something we never tried. If I had held it like that, I think it would have broken and I would’ve gotten five feet off the ground.”

Seagren doubts that anyone will seriously challenge Bubka, especially an American.

“Americans are too temperamental,” he said. “They have to have absolutely perfect conditions because we compete in ideal conditions here in the United States all the time, so we can’t help but be spoiled.

“But Bubka is so strong. A head wind doesn’t slow him down. Nothing bothers him.”

What about Texan Billy Olson?

“Olson is good, but in head-to-head confrontations, it’s never any contest,” Seagren said.

That’s unfortunate for track and field, Seagren said.

“It needs a rivalry to keep the interest up,” he said of the sport. “It needs a ‘Who’s going to win today’ situation. But a Bubka or an Edwin Moses is so dominant that it gets a little boring watching them win all the time.”

Although Seagren, 39, knows he can’t just wipe the cobwebs off his pole and start vaulting in his backyard like he did as a youngster, he looks like he could.

Except for a shorter hair style, he closely resembles the picture that graced the Feb. 20, 1967 cover of Sports Illustrated. He still has the boyish face, the sandy brown hair and the baby-blue eyes that twinkle whenever he talks about competing, let alone when he is actually in a competitive setting.

“I try to stay in pretty good shape,” he said. “And I like to keep busy.”

Up until about a month ago, Seagren was the host of “P. M. Magazine’s” national show for three seasons and is still the host of the TV show’s local edition.

He has a recurring role as a TV reporter on “Dynasty,” owns his own restaurant in Pasadena and, until recently, was a vice president of marketing for Puma in Encino.

The Westwood resident runs every day, frequently rides a bicycle and participates in numerous athletic charity functions.

Last month, Seagren won $12,000 for finishing second in a Superstars-like event in Wichita, Kan., which featured stars including Darnell Valentine of the Clippers and Steve Grogan, quarterback of the New England Patriots.

“At 39, I was the second-oldest guy there,” he said. “And to finish second, what a shot to my ego.”

In March, 1973, he won the inaugural Superstars competition, good for a $39,700 payday, defeating notables such as boxing champion Joe Frazier and baseball’s Johnny Bench. He finished second to soccer star Kyle Rote Jr. the next year, but still won $26,000.

“I received more attention and reward from a few days of fun and games at the Superstars than I’d gotten in all of my years of vaulting,” he said. “Before that, the association of the name Bob Seagren and pole vaulting was there, but nobody really knew me.

“The media coverage wasn’t as great as it is now. But the Superstars caught people’s fancy. I’d walk through airports and people would recognize me and say, ‘Hey, that’s Bob Seagren.’ ”

For the most part, however, Seagren is content competing in the acting arena.

“In sports, if you’re the best, you just go out on the field and prove it,” he said. “For me, there was always a clearly defined goal. I either went over the bar or I didn’t.

“In television, you’re at the mercy of someone else who decides if you’re a success. But the two are very similar. Some of the rewards are the same. And in both, you’re trying to prove you’re the best.”