The Army changed agencies for its recruiting ads.
- Share via
New York-based Young & Rubicam Inc. will take over, ending a 20-year association between the Army and N. W. Ayer Inc. Young & Rubicam will receive a fiscal 1987 contract valued at roughly $100 million, plus four one-year renewal options, estimated to be worth about $100 million each, depending upon how the service’s budget fares on Capitol Hill in future years, for a potential contract value of about $500 million. The contract covers the Army’s recruit advertising campaign as well as the Army Reserve and the Army ROTC.
Inside the business of entertainment
The Wide Shot brings you news, analysis and insights on everything from streaming wars to production — and what it all means for the future.
You may occasionally receive promotional content from the Los Angeles Times.
