TV & VIDEO - April 7, 1987
Calls from angry parents flooded Sydney television stations’ switchboards after the screening Sunday night of a 60-second commercial depicting AIDS as a bowling Grim Reaper, felling victims like tenpins. The prime-time television blitz signaled the start of the Australian government’s $2-million media campaign to educate the public on the dangers of the killer disease. Elizabeth Hayes, commentator on Channel 9’s “Today Show,” said the station’s switchboard lit up with calls from irate parents who complained “their children were going to bed screaming.” Other TV channels reported similar calls.
More to Read
Start your day right
Sign up for Essential California for news, features and recommendations from the L.A. Times and beyond in your inbox six days a week.
You may occasionally receive promotional content from the Los Angeles Times.