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NEW ANTI-DRUG EFFORT LAUNCHED

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Bob Hope announced a national campaign by entertainers, sports celebrities and business leaders Thursday to raise $100 million to fight drug abuse.

The comedian said the program, called “Hope for a Drug-Free America,” would be the focus of a television special broadcast on the eve of the Super Bowl in January. The group hopes to raise $100 million in the anti-drug effort.

Chrysler Chairman Lee Iacocca, former Secretary of State Henry Kissinger, broadcaster Walter Cronkite and baseball Commissioner Peter Ueberroth are among the campaign’s directors.

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The money raised will go to anti-drug research and programs effective against drug abuse, Hope, 84, said. “If we can put a dent in it, it will mean a lot to a lot of people,” he said.

Earlier Thursday, Hope accepted an award for his nearly 50 years in the American Federation of Television and Radio Artists, which is holding its annual meeting here.

More than 350 delegates applauded Thursday as Hope was presented a gold replica of his AFTRA membership card.

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