BY THE NUMBERS
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Videos: Rentals and Purchases Popular Kinds of Videotapes
1. Comedies (chosen by 94.3% of 600 renters polled)
2. Action/adventure (90.3%)
3. Drama (84%)
4. Science fiction (66.9%)
5. Classics/oldies (54.4%)
6. Westerns (50.9%)
Pre-recorded videotapes sold in: 1981 5,172,000
1982 6,510,000
1983 9,606,000
1984 19,960,000
1985 43,100,000
SOURCES: American Video Assn., Merchandising Magazine