Company Uses Grid System to Track 4-County Transactions

A computerized marketing system which identifies current property owners, rents and sales values of 42,212 investment properties in the four-county area of Los Angeles, Orange, Riverside and San Bernardino, has been developed by the Hanes Co. of Woodland Hills.

The system, known as GRIDS (Grass Roots Investment Real Estate Demographic Surveys/Service), breaks up the four-county area into 86 sub-markets and lists every transaction that has transpired in each grid over the past 18 months, reported H. Bruce Hanes, president of the firm.

GRIDS, he said, was inspired by a military system successfully used during World War II. Hanes learned about the grid system while serving in the Coast Guard.

The system also enables the creation of a total profile on any of the monitored properties, providing Hanes clients with financial information, tax analysis and maps plus an extensive marketing program for each listed property.

The firm has 100 field agents working out of six regional offices, who collect updated information on each investment property valued at $600,000 or more.