BY THE NUMBERS
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1987’s Most Popular TV Commercials
1987 TV Product Spending (Ad Agency) 1986 Rank (in millions) 1. California Raisins 3 $5.4 (Foote, Cone & Belding) 2. Bud Light 7 51.9 (DDB Needham) 3. Pepsi/Diet Pepsi 5 90.1 (BBDO) 4. Miller Lite 4 70.8 (Backer Spielvogel Bates) 5. McDonald’s 2 344.1 (Leon Burnett) 6. Bartles & Jaynes 6 33.4 (Hall Riney & Partners) 7. Coca-Cola 1 39.9 (McCann-Erickson) 8. Isuzu 10 34.1 (Della Femina, Travisano) 9. Du Pont Stainmaster Carpet --- 22.8 (BBDO) 10. Domino’s Pizza --- 41.0 (Group 243)
SOURCES: Video Storyboard Tests, Broadcast Advertiser Reports, Wall Street Journal