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General Motors, frustrated with Chevrolet Nova sales,...

General Motors, frustrated with Chevrolet Nova sales, will rename the half-American, half-Japanese car this fall and market it separately from other Chevy products, it was reported Sunday. The Nova, assembled at a joint GM-Toyota plant in Fremont, Calif., will become the “Prizm” and will be sold with two other renamed models in “Geo” showrooms adjacent to Chevrolet dealers, the San Jose Mercury News reported. The Nova was introduced in 1985 and sales peaked at 170,000 units in 1986. Chevrolet expected to sell only about 120,000 Novas this year.


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