“You can’t run enough ads to erase...

“You can’t run enough ads to erase the cloud that all of this has put over the car. We decided that we needed something emphatic.”

--Robert Reichert, an Ohio Suzuki dealer, explaining why a group of dealers are offering a $1-million life insurance policy for free to people who buy or lease the Samurai sport utility vehicle, which was deemed dangerous by Consumer Reports.

“We want to send a signal early on that these issues are important to the organization.”

--Thomas Piper, a Harvard Business School professor, on why the graduate school is starting to require all of its new students to take a three-week course in ethics.

“All those people who have been adding home-equity loans to other debts are in for some bad news.”

--Paul Getman, a consultant with the WEFA Group, on the impact of the increase in the prime lending rate to 9.5% from 9%.