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AMA Seeking to Halt ‘Smokeless Cigarette’ Sales

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Associated Press

The American Medical Assn. today went to court seeking to halt distribution of R. W. Reynolds’ new “smokeless cigarette.”

The AMA, in legal papers filed in Arizona and Missouri, where the product is being test-marketed, argued that smokeless cigarettes must be judged “safe for human consumption” before being placed on the market.

In April, the AMA, the nation’s largest and most powerful association of doctors, asked the Food and Drug Administration to regulate the new product as a drug. The FDA is still reviewing that petition.

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The company began selling the product, Premier, in Arizona and Missouri on Oct. 1 “without waiting for marketing clearance,” the AMA said in a statement.

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