Nissan Ad in Spanish: Less than one...

Nissan Ad in Spanish: Less than one week after Pepsi ran a national Spanish language television commercial, Nissan Motor Corp. said it now plans to run a local spot in Spanish during Sunday’s broadcast of the Los Angeles Dodgers pre-season opener against the New York Mets. The 30-second commercial is scheduled to air on KTTV, Channel 11. The ad, which has been running on Latino television stations for several weeks, promotes Nissan Sentras and pickup trucks. Nissan officials estimate that Spanish-speaking customers represent 20% of Nissan’s sales in the Los Angeles market.