Sears Ad Targets Wrong Charleston: A Sears,...
Sears Ad Targets Wrong Charleston: A Sears, Roebuck and Co. newspaper advertisement offering interest-free home improvement loans for Hurricane Hugo victims targeted residents of the wrong Charleston. The ad ran last week in the Charleston Daily Mail and The Charleston Gazette in West Virginia. The storm caused some flooding and power outages in that city, but the real damage was in Charleston, S.C. Sears officials said they did not know whether local stores would honor the ad.
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