P. M. BRIEFING : Chrysler Shifting Ads From TV

Slick magazine ads will get more of the money Chrysler Corp. spends to market its luxury Chrysler-brand cars in 1990 than will television spots.

The strategy differs from previous years when 60% of the advertising budget went to broadcast and 40% to print media. This year’s split will favor print media 70% to 30% for broadcast.

“We think luxury car prospects don’t view as much general-interest television as the population at large,” Jim Jamdasek, national advertising manager for Chrysler brand, said Monday.

Jamdasek said Chrysler will continue advertising its luxury models on television, notably around professional football, basketball and golf events and on CBS-TV’s “60 Minutes.”

Magazines that will carry advertising for Chrysler cars include Black Enterprise, Fortune, Golf Digest and Real Estate Today.