45-Day Billboard Ban OKd for La Crescenta

Reacting to what was termed “visual blight” along Foothill Boulevard, the Los Angeles County Board of Supervisors approved an emergency ordinance Tuesday to prohibit new billboards in the unincorporated areas of La Crescenta and Montrose.

The ordinance, introduced by Supervisor Mike Antonovich, takes effect immediately and will last for 45 days, until public hearings can be held on a permanent measure.

There was no discussion of the measure, which was approved unanimously.

Antonovich, who represents the area, proposed the ordinance at the urging of the Crescenta Valley Town Council.

“Because there is a threat that even more new billboards will be constructed in this scenic area, I believe that an urgency ordinance to prohibit these new boards is needed,” Antonovich said in his motion.

Although the ordinance covers all unincorporated areas of La Crescenta and Montrose, it will have the greatest effect on Foothill Boulevard, the area’s main commercial strip.