South County Bosses See Hiring Ahead

More executives in South Orange County than anywhere else in the state expect to be hiring during the first half of 1990. Forty percent of executives in South County plan to expand their permanent office staffs, contrasted with 26% statewide, according to a recent survey of 1,501 executives conducted by the Marketing Consortium in San Diego. The margin of error is plus or minus 3.5%. The table below includes results from a similar survey last year.

First Half 1990 Expand Reduce Same Don’t Know South Orange County 40% 5% 54% 1% San Jose area 34 8 54 4 Long Beach 31 7 62 -- Sacramento 28 2 69 1 North Orange County 27 7 64 2 San Fernando Valley 27 12 61 -- City of San Diego 24 12 63 1 Riverside 23 1 74 2 San Francisco/Peninsula 22 3 73 2 San Bernardino 22 10 69 -- North San Diego County 22 5 71 1 Los Angeles 21 8 69 2 San Gabriel Valley 20 4 70 6 Statewide 26 6 66 1

First Half 1989 Expand Reduce Same Don’t Know South Orange County 46% 8% 46% -- San Jose area 38 5 56 1% Long Beach 18 5 77 -- Sacramento 31 13 56 -- North Orange County 32 5 63 -- San Fernando Valley 25 13 57 6 City of San Diego 35 3 59 3 Riverside 38 10 52 1 San Francisco/Peninsula 7 3 89 1 San Bernardino 27 10 61 2 North San Diego County 24 7 66 3 Los Angeles 40 9 48 2 San Gabriel Valley 18 10 68 4 Statewide 27 8 64 2

Source: Thomas Temporaries