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LATINOVISION: Before launching Orange County’s only local...

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LATINOVISION: Before launching Orange County’s only local Spanish-language TV service (B1), KBUENAvision asked Latinos in Santa Ana what they’d like to see. . . . It turns out they want what everyone else wants: More than half want movies, nearly half want sports, about a third want telenovelas (soap operas) and only about 10% want news. “When you survey special groups, there’s almost never a significant difference,” said the cable channel’s Doug Montandon. . . . In sports, however, Latinos want soccer and boxing.

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