Johnnie Walker plans a May Day launch...
From Times Wire Services
Johnnie Walker plans a May Day launch for a new $60 Scotch whisky developed exclusively for the Japanese market.
Johnnie Walker Gold Label 15 YO, the first new Johnnie Walker whisky since the 1910 launch of its Black and Red labels, has been tailored to meet an increasingly discriminating Japanese taste, said Shunji Moritomi, president of UDJ International Liquor Marketing Ltd., the Japanese distributor.
The whisky will be sold in a 25-ounce bottle with a gold label. It will be priced at $62.50, including Japan’s 3% consumption tax.
“The company hopes the launch of this pricey product will help it regain the prestige it once had in Japan,” Moritomi said.