GM Launches Marketing Campaign: General Motors, in...
From Times Staff and Wire Reports
GM Launches Marketing Campaign: General Motors, in a bid to win back disenchanted former GM car owners, said it has launched a major marketing campaign to highlight quality improvements in its vehicles. The program is aimed at Americans who bought troublesome vehicles from the auto maker in the early to mid-1980s and have since sworn off the company’s products, industry analysts said. GM said the campaign, costing an estimated $40 million, is expected to continue indefinitely.
