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Madonna Said Mulling Reebok Deal: Advertising Age...

From Times Staff and Wire Reports

Madonna Said Mulling Reebok Deal: Advertising Age reports in its latest issue that negotiations between pop star Madonna and Reebok International are taking place. Reebok is negotiating with the singer for an endorsement deal in which she would appear in TV spots for its lifestyle and performance shoes, sources told Ad Age. It’s not known how much Reebok is offering to pay the controversial singer. Last year, Pepsi reportedly paid her $5 million for its ill-fated commercial deal and the sponsorship of her 1989 tour, which was later canceled. The Pepsi spot was abruptly pulled after airing just once in the United States. A flap was caused by religious imagery in the singer’s “Like a Prayer” music video, which some viewers confused with the Pepsi commercial featuring the same song.


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