Coke Pulls Plug on ‘MagiCan’ Promotion: Coca-Cola...
From Times Staff and Wire Service Reports
Coke Pulls Plug on ‘MagiCan’ Promotion: Coca-Cola Co. said it is ending its “MagiCan” promotion after mechanical problems in some of the prize-filled soft-drink cans generated unflattering publicity. The company had shipped about 200,000 of the 750,000 cans it intended to distribute throughout the summer, but spokesman Randy Donaldson confirmed that shipments had been halted. The promotion has been plagued by reports of defective cans. The randomly distributed cans looked like regular cans of Coca-Cola Classic but contained a mechanism that ejected either cash or prize certificates.