Ski Federation Studies Reforms for Alpine Cup
Yielding to pressure from the U.S. Ski Assn., the International Ski Federation has named a panel that is to recommend “creative and constructive” reforms in running the 23-year-old Alpine World Cup.
The federation said today that the its council in a weekend meeting “agreed unanimously that the World Cup needs to be better adapted to modern views concerning the development of sport, marketing, media and image.”
The council named a special working group to study the status of the competition and “to make recommendations to the council for creative and constructive changes for the future.”
The eight-member group was named after the U.S. Ski Assn. warned that it would pull out of the World Cup unless its demands for an overhaul of the competition are not granted. An eight-point U.S. list included a demand for a new World Cup Commission to manage events and set marketing strategy.
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