McDonald’s Gives Agency a Break: McDonald’s Corp....
From Times Staff and Wire Reports
McDonald’s Gives Agency a Break: McDonald’s Corp. is shifting an estimated $50-million portion of its $300-million advertising account from Leo Burnett Co. to DDB Needham, which handled the fast-food giant’s national account until 1981. Although McDonald’s executives say the change is due to growth within the fast-food company, industry executives note that McDonald’s is facing a sales slowdown in the United States and that the most recent “Food, Folks & Fun” campaign created by its Chicago ad agency has not captured the public’s fancy. Last year, rival Burger King also split its ad business between two ad agencies.
