The Patent and Trademark Office today recognized an aroma as a subject for trademark registration for the first time. It granted a trademark to the scent of a line of embroidery yarns and threads.
The office approved registration of a scent described by its developer, Celia Clarke of Goleta, Calif., as “a high-impact, fresh floral fragrance reminiscent of plumeria blossoms.”
Clarke’s application was initially turned down on grounds the product’s fragrance did not qualify for a trademark. The ruling was overturned on Sept. 19 by the Trademark Trial and Appeal Board.