Product More Useful Than Writer Thinks

I am writing in response to Lynn Simross’ article in your Dec. 26 section (“New and Not So Useful: Items Necessity Didn’t Mother”). I should state my bias since I market Sunlid, one of the products Simross thought “questionable.”

Frankly, I doubt if Simross ever tried the product. If she had, she would have seen it is, in fact, extremely useful and versatile--better than sweating under a hat, T-shirt or towel when trying to protect the face while sunning.

Her only actual complaint is to imply that Sunlid is illegal when used in cars. To the contrary, the Highway Patrol has deemed it legal when used in the back or back side windows (as clearly stated in the product directions). Sunlid has been endorsed by dermatologists, given out by the American Cancer Society, requested by the Muscular Dystrophy Assn. for children in wheelchairs and used by lifeguards.

PHIL GORMAN and DOUGLAS LITTLEMORE

Bird Rock Marketing

La Jolla