In a move to bolster local attendance as the recession hurts the tourism industry, Disneyland announced today that it is temporarily reducing admission prices to $20 for Southern California residents, starting Saturday.
The reduced daily fee, which applies to adults and children, will be available through March 3. Although a similar program has been tried at Walt Disney World in Florida, it marks the first time that Disneyland has offered cut-rate prices at the admission gate.
“It is a change so that Southern Californians can come out and go on rides and attractions that have been their favorites for 35 years,” said Disneyland President Jack Lindquist.
Disneyland raised admission prices late last year to $27.50 for adults and $22.50 for children, boosting the cost of a day at the theme park to $100 for a family of four. With the temporary price cuts, the same family could spend a day at Disneyland for $80.
Adults can buy up to five $20 tickets provided they can show proof, such as a valid driver’s license or identification, that they live within zip codes 90000 through 93599--all in Southern California.