Milton R. Crossman; Retired Ad Executive

Milton (Tony) R. Crossman, who ran an advertising firm in North Hollywood for nearly 30 years, has died at an Oxnard hospital. He was 84.

A former Northridge resident, Crossman died Friday of a heart attack, said his daughter, Carol Beaty.

Born Aug. 21, 1906, in Waukesha, Wis., Crossman moved to California in 1949 to become a founding partner of Sierra Products in Compton, a manufacturer of aerospace and industrial products. The company, now known as The Sierracin Corp., was later moved to Sylmar. In 1953, he started an industrial advertising firm in Hollywood called M.R. Crossman Co., which later moved to North Hollywood where he continued to operate it until the mid-1980s.

Crossman was a member of the Al Malaikah Shrine Temple, the Royal Order of Jesters and the Jonathan Club in Los Angeles. A longtime resident of the San Fernando Valley, Crossman had moved to a nursing home in Oxnard last May.


He is survived by his daughter, Carol Beaty of Ojai, and two grandchildren. His wife, Helen Harris Crossman, died in 1986.

No services are planned and burial will be in Wisconsin. The Alpha Cremation Society in Burbank is handling the arrangements. Donations can be made to Crossman’s alma mater, Beloit College in Beloit, Wis.