Bo to Chill Out in Ad: Bo...
From Times Staff and Wire Reports
Bo to Chill Out in Ad: Bo Jackson might not be playing baseball, but he will be “chilling out” for Pepsi this summer. Beginning Sunday, Jackson appears in his first TV commercial since his much-publicized football injury. When he is told to “chill out,” he responds with a somewhat sarcastic, “What else am I going to do this summer?” As he hoists a Pepsi to his mouth, he says, “I’m just glad I didn’t hurt my arm.” Pepsi will spend tens of millions of dollars on its “Pepsi Summer Chill Out” campaign.