Isuzu Taps Media Buyer: American Isuzu Motors...
From Times Staff and Wire Reports
Isuzu Taps Media Buyer: American Isuzu Motors has handed the media buying portion of its advertising business to the New York media buying specialist SFM Media Corp. Although no budget was announced, Isuzu’s overall advertising budget is about $75 million annually. The Japanese car and truck maker has not yet decided who will handle the creative portion of its advertising. The Los Angeles office of the agency Della Femina McNamee formerly created and placed all advertising for Isuzu.
