Nutrasweet Ad With One Word--Blah!: Some people...
From Times Staff and Wire Reports
Nutrasweet Ad With One Word--Blah!: Some people just get the blahs. But Nutrasweet seems to have gotten the blah-blahs in a new, off-beat TV commercial created by the Venice office of Chiat/Day/Mojo. In the spot, an unseen spokesman only says “blah, blah” for 30 seconds. But as he speaks, titles begin to appear on the screen that shows only a tiny, red gum ball. “Some studies show that people don’t listen to the words in commercials,” the first title says. “But they do read titles.”