‘Shock Jock’ Howard Stern on L.A. Offensive : Radio: The controversial New York deejay-satirist’s raunchy morning show will come to KLSX-FM in July.

Look out, Mark and Brian. After months of on-again, off-again negotiations, loudmouth New York “shock jock” Howard Stern is all set to broadcast his popular and calculatedly raunchy show on Los Angeles airwaves.

Stern, 37, signed a contract Wednesday with local station KLSX-FM (97.1), which will air his show weekday mornings starting the last week of July, said KLSX program director Andy Bloom. Bloom was not certain of Stern’s exact start date, except that it would be shortly after July 22, when Stern returns from vacation.

The program will air live at 3 a.m. for two hours, and then at 5 a.m. KLSX will rebroadcast a tape of Stern’s four-hour show in its entirety. (Stern broadcasts his show at New York’s WXRK-FM; it is aired simultaneously on radio stations in Philadelphia and Washington.)

Stern’s outrageous morning show features a regular stable of characters and sidekicks, including Robin Quivers and “Stuttering John,” and sometimes involves listeners calling in. The show also includes skits, song parodies and celebrity interviews (where questions center around the bathroom habits and sexual proclivities of the rich and famous).

Stern, who has been labeled the “King of Shock Radio,” has come under considerable fire for offending minority groups, homosexuals, women and numerous others. His top-rated program has been deemed obscene by the Federal Communications Commission and the regulatory agency has, on several occasions, investigated Stern and cited him for violating decency standards.

Some of the incidents deemed indecent--which occurred in the late ‘80s--include ribald discussions of oral sex, sexual organs, excretory functions and sodomy.

But Stern’s provocative show doesn’t just revolve around sexual innuendo. Stern also regularly spews invective at a wide array of people, snidely baiting minorities (and some majorities), making racial and ethnic slurs and bullying gays. There is a disclaimer at the beginning of Stern’s show that says his rock-and-talk program is “for adult audiences, and some adults may find portions of the show offensive.”

KLSX’s Bloom said that when he closed the deal to air the show on KLSX, Stern’s response was: “Los Angeles is filled with homosexuals, deviants and child molesters. I should do very well.”

But Stern eschews the “shock jock” label. Those associated with his morning show say it is hilarious satire. Stern views his style as gutsy, honest broadcasting.

“The idea of the show is to convey real honesty on the air, to get away from the phony type of broadcasting where they bite their tongue and are afraid to say anything,” he recently told talk-show host Tom Synder in an interview.

For most of his 16-year radio career, Stern has been at odds with good taste. He was thrown off the air on his very first radio gig as a Boston University student deejay. The segment that led to his firing was called “Godzilla Goes to Harlem.”

Since then he has promoted an on-air lesbian dating service, suggested that Princess Diana was not a virgin on her wedding day, offered to become the slave master for the Pointer Sisters and provided a broadcast forum for those who practice bestiality.

The lanky, long-haired Stern, who these days looks more like a member of the rock group Poison than a venom-spewing deejay, has also become a millionaire in the interim. His yearly salary is rumored to be close to $1 million.

He also has his own late-night television show modeled after his raunchy morning show (which airs locally on KCOP Channel 13 on Sundays at 1 a.m.). Times Television Critic Howard Rosenberg called the televised Stern “at once incredibly funny and incredibly vile.”

Over the past months, Stern has been telling his East Coast audiences that he plans to blast onto Los Angeles radio and steal the No. 1 spot away from KLOS’ top-rated wacky duo, Mark Thompson and Brian Phelps.

“Do you realize how big I’m going to be in Los Angeles?” he said in the Snyder interview. “There is something inside us all, something evil inside us all that likes me.”

KLSX program director Bloom predicts Stern will go over big with Los Angeles audiences.

“Howard is the most unique, gifted, talented comedian ever to have chosen radio as his primary medium,” Bloom said. “Something this unique, different and compelling cannot fail. Howard’s an equal opportunity offender. He’s going to, at various times, offend various people, but the show is satire. It’s comedy. And if you listen to it with that in mind, I’m sure you’ll find yourself laughing along many times.”