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Que Pasa? : PEOPLE

* Luis Nogales, the first U.S.-born Latino named to the Ford Foundation’s board of trustees, said his goal “is not to be the last or the only.” As a child of migrant farm workers, he often picked fruit near Stanford University--a school his father hoped one of his four children could attend some day. Nogales not only earned a law degree at Stanford, he serves on the university’s board of trustees. A native of Calexico, he is a co-founder of Nogales Partners, a media acquisition company in Los Angeles, and has served as chairman of United Press International and president of the Spanish-language TV network Univision. “Sometimes it was hard to believe when I was out there picking grapes that one day I was going to be a lawyer,” Nogales mused. “Are you kidding?”

* Michael G. Martinez, the new general manager at KMEX-TV, Channel 34, said that even back when he was a student at Garfield High School in East Los Angeles, he “absolutely knew this was what I wanted to do. I wanted to be in broadcasting, and I wanted to be at the station I knew best.” He earned a degree in psychology from USC, but when he wanted to work in marketing, he found himself caught in what he calls “the familiar Catch 22: ‘We would give you a job, but you don’t have any experience.’ ” His first sales job was with La Prensa de Los Angeles newspaper. After seven years in sales at Los Angeles’ KHJ-TV, Martinez joined KMEX in 1987 as sales manager. “You have to prepare to be a success,” Martinez, 37, said. “I was prepared to succeed.”


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