"We may bask in our Christmas glory, and it may well extend into January, but we can't afford to ignore economic conditions, the competition we face from home video, and the vastly expanded number of screens available today. Also, it is costing us so much more these days to advertise and promote our movies. Like it or not, audiences have become much more selective and we better keep this in mind when we choose our material."

--Greg Morrison, president of marketing for MGM, in the Christian Science Monitor.

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