Media Buying Agency Opens

Advertisers who are still spending money have gained extra clout in these hard economic times: Ad rates are negotiable. Discounting rates--which is not new, but which is more frequent now than ever--has led to an increase in the number of media-buyer companies that specialize in negotiations.

A new media buying agency, Mediaspot Inc., opened in Newport Beach earlier this month. Its founder, Arthur Yelsey, said his clients include Paramount Domestic Television, Pacific Mutual Life Insurance Co. and Comfort Research Freestyle Adjustable Beds.