A SPECIAL REPORT: INTERNATIONAL TRADE

GLOBAL O.C.: Local execs surveyed recently say that by 1997 they expect to sell twice as much abroad as they do now, and UC Irvine management professor Kenneth L. Kraemer attributes this to our large Asian population doing business in home countries. . . . Many executives also believe that the collapse of the Soviet Union will mean doubled Orange County business sales to Eastern Europe, but Kraemer isn’t so sure: “The opportunities are there in the long run, but the market is much slower to develop than most executives would like.”

Global Reach

Percentage of Orange County companies doing business in these regions:

1992 1997* Pacific Rim 38% 47% Australia 28% 33% Mexico 25% 33% Africa 13% 17% Eastern Europe 13% 26%

* Projection Source: UCI