MARKETING
From Times Staff and Wire Reports
Jackson Singing For Pepsi Again: Advertising insiders are already guessing it may be the first $2-million TV commercial ever made--but Pepsi-Cola won’t reveal exactly what it spent on the new Michael Jackson Pepsi ads that will debut in 165 countries this week. The 60-second TV spot, “Dreams,” features special effects that include sculptured animals turning into live ones and the constant integration of images from Jackson’s “Dangerous” album cover into live action. This marks Jackson’s third promotional go-round with Pepsi--and first since 1988.