It's amusing to read that the "The Most Powerful Person in Hollywood You Don't Know" is a market researcher.
How do you market research a crapshoot? Apparently Farrell knows, which is why we've had so many great financial and artistic successes come out of Hollywood in the last few years!
Remember the remark attributed to Benjamin Disraeli: "There are three kinds of lies. Lies, damn lies and statistics." My money's on him.
LAWRENCE J. PIPPICK