Soap Won’t Float; Will It Buoy Profit?

Another classic American childhood memory is going down the drain--or at least to the bottom of the tub.

Procter & Gamble Co. said last week that it is introducing a version of Ivory soap that doesn’t float.

Introduced in 1879, Ivory is injected with air to make it float. But P&G; spokesman Jim Schwartz said some customers complained about dryness. P&G;’s answer: New Ivory Ultra Safe Skin Care Bar.