Virgin Megastore
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Chris Willman implies that the retail prices for music are higher overall at the Virgin Megastore than at other outlets in town (namely Tower Records) (“Sunset’s Twin Towers,” Dec. 7). That claim was based on a very limited sample of product, and we feel that it was not a proper indicator of the prices in the Megastore as a whole.
As a matter of policy, it is always our intention to offer the widest possible range of products at the best possible prices. With 150,000 titles in all, there may be some isolated discrepancies in price, but be assured that currently all of our prices for top 100 titles (the area from which Willman sampled) will be at least the same as those charged by our principal competitors.
We invite Willman and the public to come in and compare a representative sample of our prices and our selection, which we guarantee to be the widest available in Los Angeles.
IAN DUFFELL, President, Virgin Retail Group USA + Asia-Pacific, West Hollywood
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