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Let’s Fix the Philharmonic

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Martin Bernheimer’s review of Oliver Knussen conducting the L.A. Philharmonic on Dec. 4 depresses me (“A Philharmonic Adventure With Knussen,” Dec. 7).

As a baby boomer and market researcher, I would describe as incompetent the Philharmonic’s attempts to broaden its appeal to younger audiences. Last year’s concert/dance soirees primarily appealed only to a small portion of the desired baby-boomer market, the unmarrieds. Most boomer households consist of parent(s) with children ages 6-13.

This market is essential for the Philharmonic’s long-term survival. The Philharmonic should:

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* Program the first month of the Philharmonic season with works appropriate for households with children ages 6-13. Schedule the concerts between 7 and 9 p.m. Use two medium-length intermissions rather than one long one. Allow conductors or composers or musicians to briefly introduce works.

* Integrate more works by local, contemporary composers--many of whom are world-class--into the concert season.

* Integrate more contemporary works by Asian, Latin American and African composers into concerts throughout the season.

* Program fewer third-rate works by composers with first-rate reputations, works primarily of academic interest.

DAVID MILLS

Los Angeles

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