Guerlain Knows Fragrance Is Applied to Pulse Points

When Robert Guerlain discusses his family’s 164-year contribution to the art of fragrances, he wryly remarks in his heavy-coated French accent: “It certainly smells of success.”

It’s a great understatement coming from a member of the oldest family-owned fragrance and cosmetics company in the world. But it was in just that understated fashion that Guerlain spoke during a luncheon for 90 guests at Neiman Marcus Fashion Island last week.

Guerlain was in the United States to officially launch the opening of four new in-store boutiques in the Southwest, including the Newport Beach location. There are 27 boutiques nationwide. As director of special projects, he has devoted much of his energy toward educating the consumer about the Guerlain name and the fragrance industry.

In addition to signing bottles of Shalimar, Samsara, Imperial and other potions, he personalized copies of the English translation of the family biography, “Guerlain,” by fragrance journalist Colette Fellous.

The sensually written coffee table book was originally released in French in 1989 to coincide with the launch of Samsara, a fragrance that has become the company’s most popular worldwide. Shalimar, which debuted in 1925, continues to rank as Guerlain’s best-seller in the United States.

The English-language version precedes the launch of a men’s fragrance that will appear this fall in this country. Its name? Heritage.