Spanish-Language Paper to Go Weekly in July
Las Noticias de los Tres Condados, a Spanish-language newspaper that covers Ventura, Santa Barbara and San Luis Obispo counties, will expand to weekly publication by July, according to its publisher, Daniel Castanon.
The paper, established in 1990, now circulates every other Friday.
Castanon said he hopes to increase the Santa Barbara-based paper’s circulation when it becomes a weekly.
He said 12,000 copies are now distributed free.
“Advertisers prefer a weekly to a biweekly, so I believe our ad lineage and revenues will be growing,” Castanon said.
He said Las Noticias now averages 34 tabloid-size pages per issue.
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