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Wet Seal Uses TV Star in Promotion: Wet Seal, the women’s apparel retailer, is calling on Joey Lawrence, star of NBC-TV’s “Blossom,” to help introduce its summer line.

Wet Seal’s promotion will include a sweepstakes drawing that will send a lucky winner to Hollywood to meet Lawrence. Those not chosen to head to Tinseltown can at least catch a glimpse of Lawrence at Wet Seal’s South Coast Plaza store in July.

Wet Seal, based in Irvine, now has 128 locations in California, Arizona, Nevada, Hawaii, Florida, Texas, Washington and Georgia.