BALDWIN HILLS : Magic Johnson Looks at Bigger Mall Role

In August, Earvin (Magic) Johnson agreed to a deal that would bring movies to the Baldwin Hills Crenshaw Plaza. Now he seems to be thinking of becoming the producer-director for the entire mall.

Officials at Alexander Haagen Co., the mall’s developer, and spokesmen for Johnson confirm that the former Lakers star has broached the possibility of buying or otherwise taking over the shopping center.

“Some interest has been expressed but there’s nothing definitive at this time,” said Fred Bruning, chief of staff for Haagen. Said Johnson spokesman Lon Rosen: “It’s something that he’s discussed with Mr. Haagen but it hasn’t progressed very far at this point.”

Bruning said Johnson is proceeding cautiously, and it may be many months before he decides whether to go ahead. One reason for hesitation could be that the mall, according to Bruning, has lost “multiple millions of dollars” since it opened in 1989.

Some mall critics doubt that Johnson’s presence would help persuade the affluent residents of Baldwin Hills and Crenshaw to shop there. They have long said better merchandise and shops are needed for that to happen. Haagen officials hope the theater complex will be a big plus, drawing about 10,000 more shoppers per week to the mall.

Meanwhile, Bruning said, the cineplex lease with Johnson is being worked out, with some details already settled: In addition to the theaters, the 50,000-square-foot space will contain a restaurant and a Magic Johnson’s clothing store.