New AIDS Ad to Break Taboo on Condoms
Condoms will be mentioned in a federally funded AIDS public service advertising campaign to be unveiled later this month, breaking a longstanding taboo.
The condom ads “will be very different than anything you’ve ever seen before,” Kristine Gebbie, national AIDS policy coordinator, said in a speech Friday at the University of Michigan School of Public Health.
Gebbie said the campaign, targeted at young people, has been kept under wraps to avoid “weird backlashes.” She did not elaborate.
The campaign is to be announced Dec. 21 by the federal Centers for Disease Control and Prevention.
The ads also will include messages about abstinence.
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