Commerce : Radio Ads to Lure Businesses Made a Mark, City Says
The results of a recent radio campaign to recruit businesses to the city are as yet inconclusive, but officials say the on-air ads hit their mark.
“We’re working with two businesses now who heard the ad and are likely prospects of moving here,” said Judy Rambeau, the city’s public information officer, who is helping run a $206,000 advertising and marketing campaign to draw companies into the city.
The 60-second radio commercial, which ran this fall on KNX 1070 and KFWB 980, featured an endorsement by Bob Abell, who moved his company, A. N. Abell Auction Co., to Commerce after it was damaged in last year’s riots. In the ad, Abell marveled that the city’s “permit process is so streamlined that we were back in full swing in just two weeks.”
That kind of customer satisfaction inspired dozens of other business owners to contact the city, including one who called from his car phone after hearing the commercial, Rambeau said.
“We didn’t expect a zillion people to call,” Rambeau said. “It’s more for name recognition over the long-term.”
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