Best Foods Signs Olympian Blair to Push Peanut Butter

Best Foods, makers of Skippy brand peanut butter, has signed on five-time Olympic speed skating champion Bonnie Blair to be a spokeswoman for its sandwich spread.

Terms of the contract, announced Thursday, were not made public.

Blair is the first celebrity to be featured in Skippy ads since 1988, when Annette Funicello last appeared.

Blair’s contract includes appearing in television and print advertisements and in other promotional materials. In the television spots, which began airing this week, Blair claims she eats Skippy before each race.

Blair set a record for American women by winning her fifth Olympic gold medal last February in Lillehammer, Norway.

Best Foods is a division of CPC International Inc., of Englewood Cliffs, N.J.