WOODLAND HILLS : Wedgwood’s China Survives Piano Stunt
Lord Piers Anthony Weymouth Wedgwood was brought to his hands and knees Wednesday as a baby grand piano was lowered onto three pieces of Wedgwood china.
Lord Wedgwood, a 12th-generation descendant of Gilbert Wedgwood who started the family’s china business in the 17th Century, was at the second floor of the I. Magnin store in Woodland Hills to demonstrate the durability and strength of the world-famous china--best known for its “Jasper” line, featuring neo-classical design motifs, introduced in 1774.
Before a small crowd of shoppers, Wedgwood slipped a delicate demitasse cup used for an espresso cup under the legs of the piano.
The good news: The cups survived, withstanding the weight of the baby grand.
Lord Wedgwood is no stranger to outrageous publicity stunts. He was recently on hand in London to witness a double-decker bus with 35 passengers on board hoisted on top of some Wedgwood tea cups.
Wedgwood is now touring with his demitasse cups, and ever the statesman, said he enjoys traveling around the world and “seeing all the beautiful places like Woodland Hills.”
The stunts, he said, “happen to demonstrate the quality of the product.”
However, he warned, “we don’t suggest people throw around their china.” Or leave it at the mercy of the next aftershock.
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